It’s a question that runs through my mind every time that I consider purchasing a new Apple device. That’s also a mode that I find myself in much less often these days. I’m certainly not stating that I won’t buy any more Apple products or that I even dislike the ones that we already have in our house. It’s my interest in Apple as an innovative company that is waning.
Ordinarily, I wouldn’t even bother commenting on whether or not a company is innovative. It’s a very competitive business that struggles to compete with the expectations of consumers, technological advancement, and the simple goal of making a profit.
In the case of Apple I think this question is deserved. They’re good at building hype and now they’re having to deal with a failing interest in the hype. As many have often said, Apple has settled for being evolutionary rather than revolutionary of late. In some cases, they even seem to have simply “jumped the shark” (for example, the new Mac Pro design).